"When human beings understand little about the workings of their world, myth-making comes naturally. It is easy, and somehow reassuring, to imagine that the vast forces of thunder, rain, snow, and life itself are under someone's control. So much the better if the "someone" or "something" are powerful cosmic personages. Better still if they have personalities and emotional responses not unlike our own. Primitive peoples could make such imaginative leaps at the drop of a hat. We moderns are scarcely superior."
Tom Flynn, The Trouble With Christmas, Prometheus Books, 1993, p. 45.